That might sound low, but it’s by far the highest of any of the crowdfunding platforms. Kickstarter boasts a success rate of 36%. SuccessĪnother statistic that will probably have you running to Kickstarter is their success rate. After all, when it comes to raising funds, more visitors mean more pledges.īut Kickstarter has other benefits you’ll want to know about, while Indiegogo has a higher amount of flexibility that you might have to take advantage of like a tech startup. Because of strict quality control (see project flexibility below), reporters know they are less likely to end up sifting through heaps of garbage. The Kickstarter brand is also loved by the media.Indiegogo, in comparison, gets around 9 million every month (and are much more secretive about it). In 2016, Kickstarter has garnered over 1 million unique visitors a day, or 30 million a month. So it serves as no surprise that Kickstarter is the best platform when it comes to traffic.
The name Kickstarter is often used as a synonym for crowdfunding, with many people unaware that it refers to one specific platform. Kickstarter is basically the Hoover of the crowdfunding world. When it comes to branding, Kickstarter is miles ahead of Indiegogo. What follows is the ultimate showdown of giants Kickstarter vs Indiegogo who will win? You’ll find out at the end obviously. So does it matter which one you choose? Either way, you’ll get a world-renowned platform with proven success, but their difference can have major implications for your company. Unless you have requirements that only niche platforms provide, you’re going to use one of these two. They garner millions of visits each month, and hundreds of thousands of projects have been funded through them. Kickstarter vs Indiegogo is usually the comparison creators make when deciding where to launch their product. But only two of them are household names. Over 450 crowdfunding platforms now exist.
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